WHEN IT COMES TO COLLABORATIONS BETWEEN TWO FAMOUS BRANDS, WHERE DO YOU START? AND HOW DO YOU GET THE BALANCE RIGHT?
We start by reading up and researching the other brand, we usually do this as a whole team, which is fun.
We love looking into the history of the other brand and start pulling together inspiring imagery. Mr Men, in particular, has such a strong heritage to dive into. We loved that this whole world started so simply, when Roger Hargreaves put pen to paper to describe what a tickle would look like to his son, Adam. Who actually still draws the characters and creates the books with Sanrio today. Amazing, right?
HOW DO THE PERSONALITIES OF THE MR MEN LITTLE MISS CHARACTERS INSPIRE THE PRINTS?
We loved reading the Mr Men & Little Miss books, each character has such a strong personality. We looked at the three most popular characters ... Little Miss Sunshine, Little Miss Chatterbox & Little Miss Naughty. Each of these characters were really fun with lots to say for themselves, which definitely inspired the prints.
THE PRINT FEATURES FLORALS FROM WAY BACK IN OUR ARCHIVE, WHAT MADEYOU GO FOR THOSE?
We love to look into our archive when we start a collaboration, it really helps us ground new ideas in Cath.We came across ""flowers""'which is one of our oldest floral prints.We loved the boldness, naivety and playfulness of this print. And the Little Miss characters sat beautif ully with it.
WHEN YOU THINK OF MR MEN LITTLE MISS, THE COLOURS ARE SO BRIGHT AND PLAYFUL, HOW DID THIS INFLUENCE THE PALETTE FOR OUR PRINTS?
We had a lot of fun with this colour palette, we wanted to use some of the key Little Miss colours like the yellow, purple, pink and green but balanced these out with some softer neutrals so that it feels bright but still really wearable. But ultimately, we wanted to make sure the colour palette was first and foremost playful and uplifting.